Dutch design firm Spranq has developed this new font to reduce the amount of ink used in printing. According to research, electronic waste accounts for only 2% of all landfill trash in the United States each year, but fully 70% of the toxic waste generated. The Spranq team researched ink usage and appearance and came up with the model above, with small unprinted circles in the midst of the larger character.
Spranq claims that ecofont saves 20% of the ink used by other fonts while still maintaining a high level of readability. They also remind us that ink is only part of the battle: paper choice and printer choice are also important factors in reducing this source of pollution. On average, ink will take 450 years to break down in a landfill.
You can get Ecofont free of charge here.